‘Change is a team sport’
To celebrate 50 years of the Superstar, adidas teamed up with creative leaders to help make a real change. To amplify change, No Shade train emerging artists in their craft. Enter NO SHADE. A club night series and DJ training program for female and non-binary DJ’s in Berlin. Working with adidas and Zalando for the campaign, we developed NO SHADE’s biggest graduating class ever, providing the means to train and promote 10 burgeoning DJ’s and VJ’s across 3 months, all the while capturing the process along the way. The result, a 3-phase campaign featuring a cast of diverse and dynamic protagonists, each bringing their own attitude, charm and flavour to 50 years of Superstar.
Zalando X adidas
Superstar ft. No Shade [Phase 1]
Website
Instagram
Creative Agency: ZMS (Zalando Marketing Services)
Art Directors: Isa Jordy & Luke Atcheson
Account Director: Cynthia Pow
Agency Producer: Marino Coates-Chitty
Production Company: Anorak Film GmbH
Producer: Anna Deckers
Director: Justyna Obasi
Director of Photography: Konstantin Mazov
Stylist: Lorena Maza
Stylist Assist: Ivanna Heredia
Editor: Sander Houtkruijer
Colorist: Jonny Thorpe via Glassworks
Zalando X adidas
Superstar ft. No Shade [Phase 2]
Website
Instagram
Creative Agency: ZMS (Zalando Marketing Services)
Art Directors: Isa Jordy & Luke Atcheson
Account Director: Cynthia Pow
Agency Producer: Marino Coates-Chitty
Production Company: Anorak Film GmbH
Producer: Anna Deckers
Director: Justyna Obasi
Director of Photography: Konstantin Mazov
Stylist: Lorena Maza
Stylist Assist: Ivanna Heredia
Editor: Sander Houtkruijer
Colorist: Jonny Thorpe via Glassworks
