‘The Nike Blazer is the blank canvas allowing everyone to express themselves fully. Its character takes form through our own personality, and it adapts to us no matter what we do or where we are.’
Allowing the Nike Blazer shoe to be our canvas, and encouraging each individual talent’s own style and personality to provide the ‘paint’ for our project, we were able to capture powerful, dynamic portraits, showing each of our talents expressing themselves in their own way. From the sophisticated stylist (Cloudy Zakrocki) with a more composed attitude, to the dancer (David Milan) moving around, owning the space, and then through to the artist (Inès Mélia), expressing herself on a blank canvas.
Zalando X Nike
Blazer AW/2020
Creative Agency: ZMS (Zalando Marketing Services)
Art Director: Sarah Hegyesi
Account Director: Cynthia Pow
Producer: Marino Coates-Chitty
Director: Samuel Templeton
Director of Photography: Samuel Templeton
1st AC: Ashton Green
Sound Recording: Adam Asnan
Set Stylist: Ruth Bartlett
Gaffer: Luke Sullivan
Electrician: Avner Eisenstein
H&MU: Jana Kalgajeva
Styling: Olive Duran
Editing: Søren Schneider
Music Score: Victor Brand
Grading: Lutz Forster
Zalando X Nike
Blazer AW/2020 15” with Cloudy
Zalando X Nike
Blazer AW/2020 15” with David
Zalando X Nike
Blazer AW/2020 15” with Inès
