The world needs illogical minds. Who question questions. Who say "no!" to normal. Who know that different makes the difference.
Working alongside Zalando’s Creative Lab team, we produced a campaign championing Desigual’s latest brand ethos and ideals - saying ‘no!’ to normal.
Sourcing a diverse range of cast from both the US and Europe, we aimed to produce a series of light-hearted, fun, and punchy videos and photographs which truly captured the essence of going against the grain and wearing what you want - saying ‘no!’ to normal.
